MSc Digital Marketing with Data Analytics aims to reflect the digitalisation of contemporary marketing and business activities and help graduates for global citizenship, employability, and continuous career development.

• Gain the knowledge, skills sets (cognitive, practical, and transferable) and business awareness required for a successful career in marketing
• Develop a high level of transferable skills relevant to the current work environment that allows you to gain analytical and practical tools to examine complex marketing issues within a global context.
• Study the 18-month Extended Professional Practice route, to gain more practical insights and in-depth experience.

Why you should study this course

• Professional accreditation and recognition¹

Gain a professionally recognised Chartered Management Institute (CMI) Level 7 Certificate in Strategic Management and Leadership Practice, subject to the successful completion of the CMI accredited Professional Development module.

• London location

Living, studying, and even working in London can give you extraordinary exposure to marketing in many shapes and forms. The location gives you ready access to observe world-leading and innovative practice relevant to your degree.

• Industry insight

The course is taught by experts in business, from both academic and professional backgrounds (please note staff are subject to change). There are extensive links to industry through networking events, client-based projects, and an exciting programme of industry speakers, subject to availability².

• Real world experience

For more in-depth experience, you can also choose to study this course over 18 months which includes a period of Extended Professional Practice. You will explore what you’ve learnt in more detail through professional experiences with a host organisation or in a campus-based professional experience².

• Prepare for your future

Your learning will be very much applied, ensuring that it relates directly to your chosen industries and to the workplace, and your tutors will aim to create opportunities for experiential learning. Teaching and assessments are often work-based, and could include case studies, simulations, presentations, live projects for clients, work experience, field trips, company visits, and guest lectures