MA Public Relations and Digital Communications with Placement Year

Course Details

Course Subject

MA Public Relations and Digital Communications with Placement Year

Total Credit

180

Qualification

Postgraduate Taught

Awarding Body

University of Hertfordshire

Academic Level

Level 7

Course Location

Hatfield

Course Duration

2 Years (Including Placement)

Course Fees

£ 17950 Yearly

MOI

Accepted

OIETC

Accepted

Intakes

January/September

Work Placement

Yes

About The Course

About the course

On this exciting two-year course, you will learn core principles and gain an advanced understanding of public relations and digital communications. The first year of this course is the same as the one-year MA Public Relations and Digital Communications course. It is the second year that differentiates these courses.

You will find out more about the second year in the ‘What will I study?’ section below.

This MA Public Relations and Digital Communications course will enable you to:

  • Develop an understanding of the challenges in the PR and communications industry and apply your knowledge from the course to identify effective solutions to real-life case studies.
  • Feel confident and prepared to work in the industry. This course incorporates theoretical and practical learning styles to equip you for a career in the field. This includes traditional lectures as well as workshops, masterclasses and online study.
  • Continuously develop and advance your PR and communication skills. You will familiarise yourself with media planning, writing for the press, reputational management and how to strategically analyse data to measure the impact of digital campaigns and more.
  • Challenge your thoughts and learnings to an advanced level, ensuring you are always open-minded and accepting of different perspectives that will positively influence the way you handle different PR situations.
  • Explore the public relations industry and trends of today, taught to you by our experienced staff, authentic coursework assignments, and expert speakers.

Why choose this course?

1st out of 85 universities for business and management in the Postgraduate Taught Experience Survey (PTES, Advance HE, 2023).

This course is a conversion course, making it available to students who have not studied PR at an undergraduate level. It covers the theoretical underpinning of PR practices but will also take your knowledge to an advanced level.

Our close connection with industry allows our students to meet and learn from industry speakers. We deliberately select a diverse range of inspiring, experienced guest speakers to join us and meet our student community to ensure you are exposed to a broad range of career prospects. This provides the perfect opportunity for our students to build their networking skills and connections.

In the past, we were delighted to have welcomed:

  • Mandy Pearse, an award-winning public relations consultant
  • Kate Stephenson, an award-winning blogger and promoter of environmental issues
  • Charlotte Jones, who is a global content manager for beauty brands.

You will also be invited to attend regular networking events in London, as well as internal workshops and talks covering topics such as inclusion, women in business, PR global issues and more.

You will be taught by influential, committed experts who are widely experienced in the international communications industry. Our staff have extensive experience, from being media practitioners to PR and digital communication specialists in the fields of governmental communication, health communications, media research, general public relations and digital media management.

English Requirement

You have to get at least 6.5 band socre of IELTS

General Requirement

Entry requirements and key information

The equivalent of a good 2:2 honours degree (i.e. minimum 55% classification grade) and IELTs of 6.5 including 6.5 in writing.

MA Public Relations and Digital Communications is a conversion programme:therefore we accept students with undergraduate degrees in humanities, business, education, social science and creative arts. Applicants with degrees in other subjects may be considered. For further questions please contact the Postgraduate Admissions Tutor Dr Gwyneth James.

For country-specific qualifications, please visit our your country page. If you do not have the required level of English for entry, our academic English courses can help you to achieve this level.

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