Marketing is deeply impacted by rapid technological advancements and the proliferation of data. This rapidly changing environment necessitates that future marketing professionals possess strong theoretical knowledge and understanding of the field, cultivate critical thinking, and acquire new skills to navigate the complexity of the modern marketing landscape.

The programme is designed to develop students’ understanding of Marketing Management and its integration into the organisation’s overarching corporate strategy. This will be accomplished by enabling students to acquire and apply the latest theories and practices in Marketing Management within a rapidly evolving digital environment.

Course highlights

• Enabling students with limited or no prior knowledge of marketing to attain an advanced understanding and critical reflection of the field
• Equipping students with the essential skills needed to pursue a career as a professional marketer in various organisations and industry sectors, emphasising the importance of operating within a global and multicultural context
• Developing students’ research abilities in areas relevant to marketing management, fostering their capacity to engage in scholarly inquiry within the discipline
• Preparing students either for senior marketing management roles or for further academic study in the field

Practical learning from experienced UK marketeers

Middlesex University is the only university in the UK that offers you a unique practitioner-focused learning experience. We take you away for a week-long residential programme  to witness ‘marketing in action.’ During this immersive experience, you will receive presentations and insights from a range of companies, including global sports brands, cutting-edge digital communication agencies, and not-for-profit organisations.
The full cost of the residential experience is included in your tuition fees, covering all transportation, accommodation, and selected meals. For many students, this is a life-changing experience and the primary reason for choosing to pursue this programme of study.