About the course

At the University of Bedfordshire we see the marketer’s role as that of a change maker able to respond agilely across many contexts and platforms in an increasingly global market. This course strengthens your ability to lead tactically strategically and creatively as an inspirational marketing professional.

Marketing today calls for a wide reach: you need to feel confident in the core aspects such as brand engagement reputational management and consumer behaviour while also being able to analyse data spot data patterns and plan creatively to respond to them answering questions like ‘How do I inspire the digital consumer?’

On this course you develop the skills required to adopt appropriate strategic responses to different market environments particularly when it comes to using branding to compete internationally. You also examine more nuanced aspects of marketing such as purpose and ethics; the management and development of people in cross-cultural organisations; and environmental issues.

Every taught unit on this course is delivered in a six-week block with six entry points through the year allowing you to start at a time that suits you.

Why choose this course?

• • Gain an appreciation of the integrated nature of marketing communications across a variety of channels and contexts
  • Study aspects of global brand communications and reputation; marketing in the digital landscape; intercultural issues in marketing; and strategy and brand management
  • Undertake a placement with the opportunity to work on a live project
  • Improve your team-working self-management negotiation skills confidence and ability to apply critical and creative thinking to complex and unclear problems
  • Benefit from studying with a Business School that has partners across the world increasing your opportunities to develop essential cross-cultural perspectives