MSc Marketing - Centre For Education

MSc Marketing

Course Details

Course Subject

MSc Marketing

Total Credit



Postgraduate Taught

Awarding Body

Ulster University

Academic Level

Level 7

Course Location


Course Duration

1 Year

Course Fees

£ 14950 Yearly


Not Accepted


Not Accepted



Work Placement


About The Course

About this course

This programme will equip you with a clear understanding of marketing and business development, as well as key skills to help you become successful a leader in the global business arena.

With a total of 5.44 billion people using mobile phones in early 2023, equating to 68% of the global population (Digital 2023 Global Overview Report), strategic marketing for the digital world has become more important now than ever.

On this programme you will develop valuable marketing knowledge in areas such as strategy management, global marketing, and digital communications, combined with key transferable skills to help you become career-ready and achieve your goals. You will learn how to conceive, design and implement a substantial research project, enhancing lifelong learning skills for your professional development and future career.

  • Learn how to improve entrepreneurial marketing and business practice by understanding how to apply knowledge to complex business issues.
  • Explore digital communications and the ways in which SMEs approach marketing in a digital world.
  • Understand how to make the most of marketing opportunities through an innovation-focused approach.
  • Develop marketing analytics skills and boost your awareness of sustainability marketing.
  • Build practical knowledge with applied projects to prepare you for employment.



English Requirement

You have to get at least 6 band socre of IELTS

General Requirement

Academic requirements

  • A 2:2 (second class) honours degree or International equivalent, in any discipline

Non-standard entry

  • In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.

Alternatively, you may be eligible to study our Extended MSc Marketing which integrates our Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary). Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression onto the MSc Marketing.

English language requirements

  • HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub-skills
  • Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
  • WAEC – C6

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