MSc Strategic Marketing with Digital Media Management
Course Details
Course Subject
MSc Strategic Marketing with Digital Media Management
Total Credit
180
Qualification
Postgraduate Taught
Awarding Body
University of Hertfordshire
Academic Level
Level 7
Course Location
Hatfield
Course Duration
1 Year
Course Fees
£ 16450 Yearly
MOI
Accepted
OIETC
Accepted
Intakes
January/September
Work Placement
No
About The Course
About the course
This MSc Strategic Marketing with Digital Media Management is designed to develop master’s level knowledge and skills within the digital marketing discipline and to enhance employability within this field.
The two-year full-time MSc Strategic Marketing with Digital Media Management welcomes you for a September entry only.
The course offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.
You will have the opportunity to enhance your digital content creation skills, confidently take ownership of digital leadership positions and solidify your actions by making data driven marketing decisions. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.
Who is the course for?
This MSc Strategic Marketing with Digital Media Management has been designed for:
- graduates who have an undergraduate degree in marketing and want to specialize further while focused on Digital Media Management
- graduates who have an undergraduate degree in another discipline but want to specialize in marketing while focused on Digital Media Management
- marketing professionals who want to specialize even further within the discipline of Digital Media Management
You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.
Why choose this course?
Our Postgraduate studies are sector leading amongst over 100 Higher Education Institutions in the UK as evidenced by our extraordinary achievement:
- 2nd for marketing in the Postgraduate Taught Experience Survey (PTES, Advance HE, 2023)
- 1st for Skills Development, 2nd for Support, Resources, Community and Assessment (Advance HE, 2023)
This course provides a world-recognised master’s degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors.
Our close connection with industry allows students to meet and learn from industry experts, with wider networking opportunities available through the larger community of students and faculty.
The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field.
All pathways provide the opportunity to:
- study a range of branding subjects in a marketing context
- engage in a wider university curriculum with extra-curricular activities within our diverse community, enhancing employability
- personalise your study through research options that include a dissertation or an applied marketing branding project.
English Requirement
General Requirement
Entry requirements and key information
The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.
All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered:
- GCSE English language grade A-C
- IELTS 6.5